Ask: Create awareness for the BK x Call of Duty menu items and launch the Burger Town pop-up in LA.

Insight: Gamers have a strong affinity for nostalgia, often holding onto iconic maps, characters, and soundtracks from older games. This emotional connection drives them to revisit old titles or engage with new content that references those classics.

Strategy: Call of Duty: Modern Warfare's "Burger Town" map is a nostalgic favorite for many. By reintroducing elements of this iconic map in a modern, social-first way, BK created a deeper connection with fans while simultaneously promoting its product offerings.