Lee Jeans
Lee Jeans
Lee Jeans' social content strategy highlights authenticity through user-generated content, insight driven stories, and product showcasing.
This approach connects the brand's heritage with modern, relatable moments that showcase denim's timeless appeal.
Background:
The ask: Use Lee’s social playbook to create 3-4x evergreen content monthly
The situation: Little availability for “shot on iPhone” content, editorial images, small influencer budget
The content strategy: Create content that showcases product through the lens of consumer’s denim experiences using audience insights